As NSQK’s influence continues to soar, the Mexican singer-songwriter and producer has landed a prestigious cover feature in FAME Magazine. His second studio album, "ATP" (Aún Te Pienso), has captivated audiences around the globe, securing him a spot on Spotify’s Top Albums Debut Global chart at #5 for August 18. This feat comes as no surprise to those who have been following his rise, with the album amassing over 13.2 million streams in its debut week, solidifying NSQK’s status as one of the most exciting and innovative artists of the moment.

Born Rodrigo Torres in Monterrey, NSQK’s journey to the top has been nothing short of extraordinary. From his early days experimenting with electronic music in Houston, to crafting personal, genre-defying tracks that blend rap, reggaeton, pop, and regional Mexican sounds, he has consistently pushed the boundaries of what Latin music can be. Fame Magazine's cover story delves into his growth as an artist, showcasing how he turned personal challenges into creative fuel, resulting in the emotional depth of "ATP".

The album’s 17 tracks explore themes of love, memory, and loss, and reflect NSQK’s growing ability to navigate different genres while maintaining his distinct sound. Describing his production process for "ATP" as “destructive,” NSQK has embraced a raw and experimental approach, which has resonated deeply with listeners worldwide. Critics have noted how the album serves as a reflection of the emotions surrounding the absence of a loved one, with standout tracks like "LOVELANGUAGE," "SIGO AL PENDIENTE," and "SÍSIFO / NADIE MÁS!" capturing these sentiments through a mix of avant-garde soundscapes and catchy melodies.

NSQK’s rise has not gone unnoticed. In 2023, Rolling Stone named him “the guide to the future,” recognizing his influence as a trailblazer in the evolving Latin music scene. This year, he earned a coveted spot in their "Future of Music" list, highlighting his role in shaping the industry. His latest album "ATP" is proof that NSQK is not just a promising talent, but a powerful force pushing music forward.

Beyond the studio, NSQK’s growth as a performer is also evident. Following his standout performance at the Latin Alternative Music Conference (LAMC) Indie Showcase earlier this summer, where he headlined at DROM 85 in New York, he has announced his first U.S. tour. Dubbed the "ALTER EGO TOUR", this North American trek kicks off in Guadalajara on August 31, and will take him to key cities like San Antonio, Los Angeles, and Tijuana, before concluding in Hermosillo on December 7.

NSQK’s journey has not been an easy one. Moving from Houston back to Monterrey during the 2008 economic crisis, his love for music became a lifeline, allowing him to channel his emotions into his craft. His 2020 EP, Botánica, offered a glimpse into his potential, balancing his passion for music with the pressure of his parents’ desire for him to pursue a university degree. Now, with his fame growing and his sound evolving, NSQK has cemented his place in the global music landscape.

His previous albums, including 2022’s Roy, set the foundation for this moment, and now with "ATP", NSQK has demonstrated the ability to not only experiment with his sound but to craft music that resonates on a personal and universal level. As Fame Magazine highlights in its cover feature, NSQK’s story is one of resilience, creativity, and constant evolution, making him an artist poised for even greater success.

With his tour on the horizon and his name buzzing around the world, NSQK is not just a rising star—he’s an artist leading the charge in Latin music’s next wave. Be sure to catch him live on the "ALTER EGO TOUR" and experience the music that’s reshaping the industry.

"ALTER EGO TOUR" Dates:  
- August 31 – Guanamor Teatro Estudio, Guadalajara  
- September 7 – Escenario GNP Seguros, Monterrey  
- October 12 – The Roxy Theater, Los Angeles  
- November 22 – Foro Jai Alai, Tijuana  
…and more!

In an exclusive FAME Special, our contributor Osvaldo Espino interviewed NSQK to discuss the inspiration behind ATP", his creative journey, and what’s next as he gears up for his U.S. tour. To read the full interview, see it here.

See some of the dialogue below:

Mexico has been exploding recently with a barrage of talent ranging from the champions of corridos like Natanel Cano and Peso Pluma as well as the new reggaeton talents such as Bellakath and Yvng Lucas. 

With the infinite scope of Mexican music continually growing, can an alternative pop-rap talent stand out? 

Nsqk seems to have answered that question with his new album, “ATP”. 

Made to sound like you’re seated in your car listening to the local station, Nsqk has dropped one of the most ambitious concept albums in a while. With 5 skits and 12 tracks, “ATP” is made to immerse you into the mind of Nsqk and his unique approach to making music. 

“I've always treated it as a mixtape more than a studio album. My last album is called Roy and it's really experimental and it's really left field and it's really cathartic and it's about mental issues, like depression and shit” 

This made the Mexican artist come to a stark realization. 

“After I made [Roy] I realized I wasn't having fun making music anymore. I was like damn if this is gonna be my job like my 24/7 for the rest of my life, I might as well be having fun.”

This helped in creating the album’s main radio centered concept. 

“I didn't want it to necessarily have a theme, or like a certain genre or like a designated sound in a way, but what I wanted to do was the radio thing so that it would be like its own universe and maybe like a narrative.” 

This cohesiveness plays well for Nsqk as he bounces between genres such as dance, techno, rap, and corridos across the 40 minute project. 

Along with the radio bit and the genre hopping, Nsqk has made “ATP” stand out with it’s orange color scheme thrown around the promotion of the project. Old album and singles covers were suddenly splashed with orange in order to help emphasize the identity of “ATP”. 

Like Charli XCX’s hit album, “brat”, which has turned green into the color of summer 2024, Nsqk wanted to bring something that is easily recognizable to his project. 

“To be honest, the orange was Valeria's idea. She's my stylist, but she's also the creative director behind the project, behind the music videos and stuff.” 

He was also very bluntly honest about the inspiration for this idea.

“It was her idea to align the music to a certain color, which is something that happens a lot. It's happened a lot recently. People are like, oh you're copying brat. I'm not gonna front, of course we're inspired by brat, but Feid has been green his whole career too.” 

It’s a smart move as it helps flesh out the album’s identity to listeners. 

“It's cool when your music connects with fashion. It's cool when your music connects with culture. It's cool when your music connects with the color, and I wanted the music to be a lot more recognizable and have a lot more personality. We wanted to do something very flashy and it's a big color. It's a very in your face color, so it really doesn't go deeper than that.”