Respected music industry executive Yvette Medina has been appointed as the Executive Manager and Director of Latin America for international artist management company YMU. Yvette will join the YMU team in Los Angeles and manage the careers of Latin artists, while overseeing the company's activities in Latin America and with Latin music overall. Her appointment is effective immediately and she will work alongside YMU's global team across all its divisions.

Prior to joining YMU, Yvette ran her own successful artist management company, Creative Management (CMF), and has over 18 years of experience in the music industry. She previously worked as a senior for high-profile companies such as CAA, WME, and Sony Latin. Yvette has also held the position of Marketing Director for global music star Pitbull. In 2016, she was named General Manager of Roc Nation Latin and in 2018 returned to artist management with her own company, CMF. Some of the artists she managed at CMF include Paloma Mami, Argentine urban star Ecko, Grammy-winning producer and platinum seller De La Cruz, Paloma Mami, and artist and songwriter co-management Latenightjiggy.

Yvette Medina said, "YMU's global resources and commitment to continue driving Latin music globally aligned with my vision and passion, making YMU a perfect partner."

YMU Music said, "Yvette's experience and reputation speak for themselves. We have been looking for a suitable partner to establish our presence in the Latin music space for a long time, as it has exploded in popularity and visibility. Yvette's combination of experience as a talent agency manager and label executive has given her a set of skills that perfectly fits YMU Music's approach, offering clients a comprehensive service from a global perspective."