Music

Rising artists Yahritza and Su Esencia earn three nominations at the 2023 Premio Lo Nuestro

Yahritza y Su Esencia has been nominated for three 2023 Premio Lo Nuestro Awards
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Rising artists Yahritza and Su Esencia earn three nominations at the 2023 Premio Lo Nuestro

Yahritza y Su Esencia, one of the leading rising talents in the current generation of regional Mexican music, has been nominated for three 2023 Premio Lo Nuestro Awards. For their successful song "Soy El Unico," the trio of siblings received nominations in the following categories: Regional Mexican - New Artist; Regional Mexican - Group or Duo Of The Year; and Regional Mexican - Sierrea Song Of The Year. The nominations were revealed today on the internet platforms of Univision. The event will be televised live on Univision on Thursday, February 23 at 7 p.m. EST from the FTX Arena in Miami, Florida.

With their most recent song, "Cambiaste," YYSE began 2023 to an instant smash with their audience. The song accentuates the unique sibling relationship that drives Yahritza y Su Esencia. The song "Cambiaste," which translates to "You Changed," unapologetically and unapologetically addresses the waves of personal transformation.

The group continues to garner media attention; Variety conducted an in-depth interview with them and Billboard featured them as one of its "Latin Artists on the Rise" features. According to Teen Vogue, Yahritza y Su Esencia are "breaking through a female voice in the genre," and were praised as "The Teens Revitalizing Regional Mexican Music for a New Generation."

In the meantime, "Inseparables," starring Ivan Cornejo, has received over 8.5 million YouTube views and over 20 million Spotify streams. According to UPROXX, Cornejo compliments Martnez effectively with his alternative edge, while Martnez's beautiful voice sounds beyond her years on the later.

The ensemble was notable among nominees for two Latin GRAMMY® Awards last year, won an AMA for "Favorite Latin Duo or Group," and received numerous nominations for Premios La Radio and Latin Billboard Music Awards. As the 21st century predecessors of Regional Mexican music, they have so far generated hundreds of millions of streams and developed a devoted following.