Latin GRAMMY® winner and emerging urban music star Quevedo has made a powerful return to the spotlight with his latest single, “DURO.” After weeks of suspenseful social media hints and a break from the public eye, the song is finally available on all streaming platforms, drawing fans into a vibrant blend of hip-hop and reggaeton with a catchy 2000s-inspired chorus. “DURO” reflects Quevedo’s current positive outlook, celebrating joy and spontaneity—a reminder to live fully in the present.

Visual Elegance: The Music Video for “DURO”

The release of “DURO” is accompanied by a striking music video filmed in Quevedo’s native Gran Canaria. Produced by DQE PRODUCTIONS and TOPO COLECTIVO and directed by Poul Nissen and Tomás Conterio, the video opens with Quevedo in an elegant suit, walking down a red carpet surrounded by camera flashes. With a mix of still and dynamic shots, the directors highlight Quevedo’s commanding new look. The video’s mysterious ending, with Quevedo overlooking the city as a large clock strikes midnight, adds to the intrigue, leaving fans wondering about his next move.

Words from Quevedo: A Celebration of Positive Energy

Sharing his excitement about the release, Quevedo expressed how “DURO” symbolizes the positive energy he’s experiencing in this stage of his life. “This song represents the positive energy I’m embracing. It’s one of my favorite songs I’ve ever made, and I hope it becomes the soundtrack to some of your happiest moments, just like it has been for me,” he shared. His fans, who gathered at Plaza de Santa Ana in Las Palmas de Gran Canaria, were thrilled to get an exclusive preview, where Quevedo performed “DURO” along with other hits like “COLUMBIA” and “PUNTO G.”

Forbes Spain 30 Under 30 Festival: Sharing Reflections on Success

At the recent Forbes Spain 30 Under 30 Festival, Quevedo offered insights aligned with “DURO”’s positive message, encouraging fans to appreciate the process and focus on personal happiness over conventional definitions of success. He emphasized the importance of self-prioritization in achieving one’s best self, a message that resonates with his personal journey and his latest music.

Recognition in Latin Urban Music

Recently nominated for his third Latin GRAMMY® in the category of “Best Urban Song” for “Columbia,” Quevedo continues to solidify his place in Latin urban music. His achievements and consistent evolution as an artist reflect the high expectations of his fans and the Latin music community. “DURO” not only marks Quevedo’s return but also sets the tone for a new, exciting chapter in his career.