DELEÓN Tequila, known for pushing boundaries in flavor and culture, just launched the Opening Acts Pledge—a new initiative aimed at supporting rising DJs across the country. The program is an extension of the brand’s “Bold Spirits, Rise” platform, and it offers mentorship, performance opportunities, and career development for up-and-coming talent.

In a major highlight of the initiative, one standout DJ will be chosen to perform on the BET Awards 2025 red carpet, offering unmatched exposure in front of top industry leaders. DJs 25 years and older can enter the contest through April 14, 2025, for a shot at the spotlight.

Building the Culture, One Beat at a Time

To strengthen its cultural impact, DELEÓN is teaming up with Andre Power’s Link Up music collective, known for nurturing community-driven music experiences. The collective has already kicked off in Houston, with more stops planned in Atlanta, Philadelphia, and Los Angeles. At each event, local DJs perform, connect with new audiences, and receive feedback directly from Andre Power himself.

“Being a DJ is about more than playing music—it’s about creating moments,” says Power. “This partnership with DELEÓN lets us give real chances to those who have the passion and drive, but not always the access.”

From Local Setlists to National Spotlight

In addition to the BET Awards opportunity, the chosen DJ will also participate in a professional content shoot in Los Angeles this May. This gives the artist a valuable platform to share their story and grow their reach within the creative industry.

The Opening Acts Pledge is more than just a contest—it’s a way to close the gap between talent and visibility. According to DELEÓN Brand Director Ari Anderman, the goal is to offer both resources and real-world opportunities:

“We’re not just spotlighting DJs; we’re helping them take their music further—with the tools, support, and platforms to match.”

Real Support, Not Just Talk

Through a collaboration with music platform UnitedMasters, DELEÓN is offering 1,000 DJs access to a free SELECT subscription—giving them tools for music distribution, branding, and networking. They’re also unlocking 500 hours of premium studio time in Los Angeles and New York, plus mentorship sessions with music professionals.

These efforts are designed to help DJs refine their sound, build their presence, and get one step closer to turning a side hustle into a full-time career.

A Toast to Bold Sound

For fans who want to celebrate at home, DELEÓN suggests its signature DELEÓN 75 cocktail—a mix of Reposado tequila, agave syrup, fresh lemon, and sparkling wine, topped with mint and lemon. It’s a clean, classy drink designed for those who appreciate both flavor and flair.

DELEÓN 75 Recipe

• 1 oz DELEÓN Reposado
• .5 oz Agave Syrup
• .5 oz Fresh Lemon Juice
• 1.5 oz Sparkling Wine
• Garnish: Mint & Lemon Slice

How to Make It: Add ingredients to a coup glass, stir gently, and garnish.

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