JUNIOR H unveils “El Patrocinador” in collaboration with GRUPO FIRME. This poignant and romantic ballad reflects on the urge to move beyond the past when a relationship concludes, emphasizing the search for inner peace and personal growth.

As the premier single for JUNIOR H's forthcoming album titled "$ad Boys For Life 2", "El Patrocinador" offers listeners a heart-wrenching tune filled with banda rhythms and performed entirely live. Its lyrical essence prompts a supposed ex-partner to ponder over prior choices and appreciate what truly mattered.

Under the Rancho Humilde label and distributed by Warner Music Latina, this track marks JUNIOR H's second release for the second half of the year, following the success of “Cuerno Mio” with Oscar Maydon. So far, “El Patrocinador” has garnered over 9 million streams on platforms like Spotify and YouTube.

JUNIOR H's prominence in the urban Mexican genre remains undeniable. As of now, he ranks 17th globally among Spotify artists, making him one of the most distinguished Latin artists on the list. With a combined monthly listenership exceeding 42 million on Spotify alone, JUNIOR H and GRUPO FIRME are set to guide "El Patrocinador" straight to the pinnacle of U.S. Latin music charts.

Come August 11th, JUNIOR H will embark on his U.S. concert tour, produced by Live Nation and Rancho Humilde Entertainment. The "SAD BOYZ TOUR 2023" will grace 19 cities, with its kickoff event at the iconic Crypto.com Arena in Los Angeles. Fans can look forward to performances in cities such as San José, Phoenix, and New York, with the tour wrapping up on November 10th at the Smart Financial Centre at Sugar Land in Houston, Texas.

About Junior H

Boasting more than 21 million monthly listeners on Spotify and a staggering one billion views on YouTube, Junior H has undeniably emerged as a force to reckon with in Mexican music. With hits like “Fin De Semana”, “El Hijo Mayor”, “El Azul”, “Ella”, and “El Tsurito”, he's stamped his mark as a genre icon, fusing 'sierreño' styles with trap elements since 2019.

In his journey so far, he has placed 11 songs on Billboard's Hot Latin Songs chart, inclusive of collaborations with renowned artists such as Natanael Cano, Eslabón Armado, Luis R. Conriquez, and Marca Registrada. Early in 2023, his track “Fin De Semana” debuted on the Billboard Hot 100. Junior H's phenomenal reach was manifest when he sold out the Plaza De Toros De México in CDMX, which seats 40,000 fans. Undoubtedly, Junior H has cemented his reputation, emerging as the definitive voice of Generation Z.