LIV Golf’s first expansion team, Legion XIII, captained by two-time major champion Jon Rahm, has announced a multi-year partnership with Maestro Dobel® Tequila. Maestro Dobel, known for creating the world's first Cristalino tequila, is now the 'Official Tequila' of Jon Rahm and Legion XIII. This strategic alliance will debut at the LIV Golf Houston event at the Golf Club of Houston from June 7-9.

Maestro Dobel: A Legacy of Innovation

Handcrafted in the lowlands of Jalisco, Maestro Dobel is one of Mexico’s leading tequilas, renowned for its innovation in the global market. In 2008, it introduced the first Cristalino tequila, Maestro Dobel Diamante. The brand's commitment to mastery aligns perfectly with Jon Rahm's pursuit of excellence in golf. This sponsorship builds on last year’s individual partnership between Rahm and Maestro Dobel.

Jon Rahm's Vision for Excellence

“My entire career I have had a singular goal of becoming the best at what I do, and now I share that vision for my team,” said Legion XIII Captain, Jon Rahm. “The continuation of my partnership with Maestro Dobel Tequila, now expanded to Legion XIII, is a perfect fit as they are also committed to excellence. We are honored that they have chosen to become part of the Legion XIII family, and we look forward to introducing the brand’s smooth tequilas to our fans across the world.”

Celebrating Mastery in Tequila and Golf

Founded by Juan Dobel and stemming from 11 generations of tequila-making heritage, Maestro Dobel aims to innovate for the future while respecting its rich past. The partnership with Legion XIII reflects a mutual commitment to innovation and mastery in their respective crafts.

“As the tequila category and global consumer interest in golf grow exponentially, it’s an exciting time to continue our partnership with Jon Rahm and now expand to his Legion XIII team,” said Lander Otegui, Chief Marketing Officer at Proximo Spirits. “Building upon our strategic alliance with Jon allows us to share Maestro Dobel’s ultra-premium tequilas with LIV Golf’s audience worldwide."

Legion XIII's Impressive Debut Season

In their first year, Legion XIII has already claimed two team titles, winning at the season-opener in Mayakoba and later in Miami. Their consistent performance, including four additional Top 5 finishes this season, has placed them at No. 2 in the season-long team standings, just behind last year’s defending champions, Crushers GC.

Expanding Tequila's Global Presence

The partnership with Legion XIII and Jon Rahm enhances Maestro Dobel’s global presence through the LIV Golf tournament calendar. At LIV Golf Houston, Legion XIII and Jon Rahm will host a tequila bar and tasting experience, culminating in a celebratory toast to officially launch the partnership.

Stay tuned for more updates as Legion XIII continues to make their mark in the world of golf, supported by the exceptional craftsmanship of Maestro Dobel Tequila.