Fox Chapel Publishing just locked in a deal with Jeep® that’s bringing a fresh line of books into the world—this time with four wheels and outdoor freedom on their minds. The collaboration will kick off in Fall 2025 with titles aimed at children, teens, and adults. Think coloring books, activity books, cookbooks, and travel journals—all with the Jeep name on the cover.

This is the first time Jeep is officially entering the publishing world, and it’s not just about selling merch. It’s a nod to the community around the brand—people who value being outside, going off-grid, and passing that love for the open road down to the next generation.

What’s Coming This Fall

Fox Chapel will start things off with three activity books made for younger readers. They’ll hit shelves just in time for the 2025 holiday season. And that’s only the beginning.

By 2026, expect to see more books rolling out—activity books for all ages, a trailside cookbook that’s built for real outdoor use, and a Jeep-branded travel journal designed for road trippers who like to document the places they’ve been and the trails they’ve taken.

Why Jeep and Books Make Sense Together

According to David Miller, president of Fox Chapel Publishing, the Jeep brand isn’t just a good fit—it makes perfect sense. “We create books that encourage exploration,” he says, adding that the Jeep brand’s decades-long reputation for adventure lines up with the kinds of titles they’re known for. It’s about more than licensing a logo—it’s about building something that fuels curiosity and outdoor fun.

Fox Chapel has done this before. They’ve partnered with other brands like Hormel Foods, Char-Broil®, and the National Wildlife Federation to create book collections that stick with people. Now with Jeep, they’re looking to reach an audience that loves dirt roads, mountain air, and doing things the long way just because it feels better.

Where You’ll Find These Books

This won’t just be a bookstore release. Fox Chapel plans to use their wide network to place these books where their audience already hangs out—on e-commerce platforms, in indie shops, at libraries, and even at road trip destinations. Think small-town stores near national parks, or family pit stops where the shelves are stocked with more than snacks.

The deal was put together by FCA’s licensing agent, IMG, who’s been behind the scenes on several high-profile partnerships. For Jeep fans and readers alike, this one’s shaping up to be worth keeping an eye on.