DAOU Vineyards, known for its exceptional wines, has officially announced a three-year partnership as the Exclusive Wine Partner for LIV Golf, starting with the 2025 season. This collaboration kicks off at LIV Golf Miami, happening from April 4-6, 2025. Fans at the tournament will have the chance to experience DAOU's renowned Bordeaux-style wines, which will be featured at consumer and VIP events throughout the weekend.

A Blend of Tradition and Innovation

DAOU Vineyards, located in the Adelaida District of Paso Robles, California, is widely recognized for its commitment to quality. Their wines are crafted to rival the best in the world, with a focus on precision, boldness, and passion. Alexis Kirkland, Vice President of Luxury Marketing at Treasury Americas, shared the brand’s excitement for the partnership, noting the alignment between DAOU’s focus on excellence and LIV Golf’s innovative approach to the sport.

“We are passionate about creating unforgettable experiences, and this partnership with LIV Golf offers us a unique opportunity to connect with a dynamic new audience,” said Kirkland. “LIV Golf’s pioneering spirit resonates with us, and we look forward to elevating the golf experience with wines that reflect our commitment to quality.”

A Premium Experience at LIV Golf Tournaments

As the Official Wine Partner, DAOU will have a prominent presence at all LIV Golf events during the 2025 season. In Miami, they will unveil an immersive wine experience at “DAOU on the Green,” a space within the Fan Village that will offer fans the chance to sample wines from the esteemed vineyard while enjoying the golf action. The partnership ensures DAOU wines will be available throughout the tournament, from mobile drink carts to VIP areas, providing fans with access to the best wines Paso Robles has to offer.

Monica Fee, LIV Golf’s Senior Vice President and Global Head of Partnerships, expressed enthusiasm about the collaboration. “DAOU’s pioneering approach to winemaking aligns perfectly with our mission to redefine golf and elevate the fan experience. Their wines will add to the prestige of our events and enhance the overall atmosphere for everyone involved.”

DAOU Vineyards Expands Its Reach in Professional Golf

DAOU Vineyards' partnership with LIV Golf extends beyond the tournament itself. The winery will also serve as the Official Wine Partner of 4Aces GC, one of LIV Golf's 13 teams, led by professional golfer Dustin Johnson. As part of this sponsorship, DAOU wines will be served in the team’s hospitality chalet at select U.S. events.

LIV Golf’s Global Appeal and Growing Popularity

LIV Golf has been transforming the world of professional golf, bringing a fresh approach to the sport with its exciting blend of individual and team competition. The league features 54-hole tournaments played over three rounds with shotgun starts, where all teams begin play at the same time on different holes. LIV Golf has quickly captivated global audiences with its high-energy format, featuring some of the game’s biggest stars, including Bryson DeChambeau, Jon Rahm, Brooks Koepka, and Dustin Johnson, among others.

DAOU Vineyards: A Legacy of Luxury Hospitality

DAOU Vineyards has a history of creating exclusive experiences, having partnered with high-profile events like the Dallas Open and the Elton John AIDS Foundation Academy Awards® Viewing Party. This new collaboration with LIV Golf is another significant step in DAOU’s commitment to bringing luxury hospitality to the worlds of wine, food, sports, and entertainment. As the brand continues to expand its reach, it’s clear that DAOU’s focus on creating memorable experiences is a central part of its mission.