Billie Eilish continues to make waves globally, taking over Mexico City last week with her latest third studio album, ‘HIT ME HARD AND SOFT.’ The week was packed with exciting events, including an exclusive Q&A session for the inauguration of her anticipated Pop-Up store and a surprise HIT ME HARD AND SOFT Fan Experience.

Exclusive Q&A and Pop-Up Store Launch

The festivities kicked off with an exclusive Q&A session on Thursday, where Eilish engaged with fans and media about her new album. The following day, her Pop-Up store opened to the public from July 19-21. American Express, the official sponsor of the HIT ME HARD AND SOFT Experience, offered card members exclusive benefits. These included the chance to purchase special Billie Eilish merchandise, a complimentary gift with their Amex Card transactions, and a unique checkout line during the store’s opening hours.

A Memorable Fan Experience

On Friday, the excitement continued at the Polyforum Siqueiros. Latin music sensation Young Miko welcomed Billie Eilish to an audience of over 350 enthusiastic fans. The two artists shared the stage for the first time, discussing the making of ‘HIT ME HARD AND SOFT,’ sharing personal experiences, and connecting with fans in an intimate setting.

Record-Breaking Success

The ‘HIT ME HARD AND SOFT’ event in Mexico City followed the release of Billie Eilish’s best-selling and most acclaimed studio album to date. Since its release on May 17, the album has garnered over 2 billion streams worldwide and reached #1 in 25 countries, further cementing Eilish’s status as a global music phenomenon.

LISTEN TO ‘HIT ME HARD AND SOFT’ HERE