There's a new king in town, and the throne fits him perfectly. Peso Pluma, the unstoppable force in Latin music, leads the 2023 Latin Billboard Music Awards with an unparalleled 21 nominations. These nods not only pay homage to his remarkable talent but also place him firmly as this year's most nominated artist, outclassing many of his contemporaries.

Slated to dazzle the audience on October 5 in Miami, Peso Pluma has charted a meteoric journey to the zenith of Latin music. While the nominations for "Artist of the Year" and "Best New Artist" are undoubtedly the cherry on the cake, the depth and range of categories, from "Songwriter of the Year" to "Top Latin Album of the Year", speaks volumes of his multifaceted talent.

It's hard to pinpoint a single track that has led to his ascendancy. His collaborations with renowned artists like Eslabon Armado on “Ella Baila Sola” and Yng Lvcas on “La Bebe” have redefined Latin chartbusters. Notably, "Génesis", his monumental album, shattered streaming records on Apple and Spotify, testifying to the insatiable appetite of fans globally.

The allure of Peso Pluma extends beyond music. He's crafted history, becoming the first Mexican act to grace 'The Tonight Show Starring Jimmy Fallon' and securing a pioneering nomination as “Best New Artist” at the 2023 MTV VMAs. As his first-ever U.S. tour takes him across more than 40 cities, the floodgates of admiration have opened, with tickets selling like hotcakes.

As the world tunes into Spotify, a whopping 52 million monthly listeners immerse themselves in the soul-stirring beats of Peso Pluma, making him an indisputable global sensation.

But who is Peso Pluma, the man behind these accolades? A relentless dreamer, a music maverick, and above all, a trailblazer who's breaching barriers, crafting a legacy, and reshaping the landscape of Latin music. The forthcoming Latin Billboard Music Awards will not just be a celebration of his triumphs but a testament to his indomitable spirit and relentless passion.

The spotlight is on, the stage is set, and as Peso Pluma gets ready to steal the show at the Billboard Latin Music Conference, one thing is clear - Latin music has found its luminary, and his shine is just getting started.