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Universal Music Latino and CONCACAF join forces to release a vibrant music video for the official tournament song, bridging football, music, and culture.

"No Es Solo Un Juego": The Anthemic Beat of the CONCACAF 2023 Gold Cup
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Universal Music Latino and CONCACAF join forces to release a vibrant music video for the official tournament song, bridging football, music, and culture.

In a harmonious blend of rhythm and athleticism, Universal Music Latino (UML), in partnership with the Confederation of North, Central America and Caribbean Association Football (CONCACAF), unveils the official music video for the 2023 Gold Cup anthem, "No Es Solo Un Juego." More than a game, this anthem captures the riveting alliance of football, music, passion, and unity that defines the CONCACAF region.

The video brings together a power-packed lineup of renowned artists, including Adriel Favela, Lasso, Chiquis, and Oriana. Each of these artists brings their unique musical flair to this inspiring anthem, creating an enthralling experience that will resonate with both football fanatics and music lovers alike.

"No Es Solo Un Juego" is a song that encapsulates the vibrancy of the sports spirit and the electrifying anticipation of the 2023 CONCACAF Gold Cup. Filmed in an array of diverse CONCACAF locations such as Guatemala, Jamaica, Los Angeles, and Miami, the video is directed by Andrés Turcios for ReelLife Productions and executive produced by Oscar Sanchez.

This pulsating music video will grace the jumbotrons of various stadiums across the United States throughout the tournament. From the opening whistle to the final victory on July 16, 2023, fans will be treated to this exhilarating visual feast that enhances the festive and competitive spirit of the Gold Cup.

Embodying the heart, fervor, and shared emotion of football and music, "No Es Solo Un Juego" is an open invitation to join the celebration and savour every moment of the 2023 CONCACAF Gold Cup. UML and CONCACAF's historic partnership has culminated in a timeless anthem that transcends cultural and linguistic boundaries, uniting people in the shared joy of football and music.

So, gear up to sway to the rhythm of "No Es Solo Un Juego" and immerse yourself in the passionate fusion of football and music at the 2023 CONCACAF Gold Cup.

To keep tabs on all the latest updates about this thrilling collaboration, be sure to visit the official CONCACAF website and UML's social media channels.