Vico C, a highly influential Latin music artist, debuts his latest single "Pregúntale A Tu Papá Por Mí", which marks his return to the recording scene and to his Latin rap roots. The renowned artist released his first song under the label Nain Music, a division of Rimas Entertainment, just a month after announcing his signing with them. In this Hip Hop track, Vico C reflects on the current situation of the urban genre, highlighting his career and durability in the industry with his poignant lines: "Cuidao, que hace tiempo no he sonau', porque soy oso que inverna, no toro cansau', ya estoy fuera de la Cueva, tan toítos olfateau', temporada de caza pa' to el que se la buscau'".

"14 years of silence in my music career, equals 14 years of growth in the career of life. My God, who knows all things, to my understanding allowed my hands to be tied until my heart was put in a condition to endure the struggle that is coming my way, by creating an album like the one on the way, as the man I am today, with the words that are needed today. Words that give light to the young women of this generation to become aware of themselves as women, instead of seeing themselves as objects of pleasure and dishonor. Words that teach the men of today that there is much more he can give to the world by obeying a living God than he can offer as a man of dying spirit. This is not a moment where I say 'in spite of everything I got up again' but one where I say 'in spite of everything I keep walking'.  And as I said, the road was 14 years of growth that are projected today in the form of music ... my music." - Vico C

The music video is a powerful visual representation of the tonal shifts and impactful melodies delivered by Vico C. He is featured in various "vintage" or periodic styles from the golden years of Latin rap, which highlights his resistance to the passing trends that dominate today's music industry. The color palette used in the video includes blues, whites, greens, and soft shades of purple, with Vico C contrasting with these colors in the main shot of each scene.

In a time where short, easily consumable songs dominate the industry, Vico C brings a requiem to contemporary sounds while maintaining his cool, eclectic, and distinctive sound. With a career spanning almost four decades, Vico C proves that you can stay relevant without separating yourself from your sonic origins or becoming a puppet in the game.

As Vico C gears up for the release of his new studio album this May, "Pregúntale A Tu Papá Por Mí" is the perfect opener of what is to come. The forthcoming album will prove that his music and bars continue to influence the genre he pioneered.