Pioneering Latin producer Ovy On the Drums, celebrated for topping the charts as the number one Latin producer globally for 17 uninterrupted weeks, has joined forces with the electrifying Colombian reggaeton artist, Blessd. Together, they are set to unveil their eagerly awaited single, "Billboard."

A testament to their innovative artistry, "Billboard" reveals Ovy On the Drums as the maestro of the music laboratory, using his studio as a testing ground to concoct surefire hits. Meanwhile, Blessd infuses the track with his signature vibrant reggaeton style. Uniquely, the genesis of this track can be traced back to the Latin Billboard conference in Miami in 2022, demonstrating the creative prowess of Ovy On the Drums and Blessd to conceive and craft music anywhere and at any time.

While participating in a joint panel with Jessica Roiz, Ovy On the Drums concocted the infectious rhythm of "Billboard," and Blessd spontaneously crafted the lyrics live. The snippet of the song shared on TikTok quickly skyrocketed to viral popularity, propelling the artists to fully develop the track, shoot a music video, and present it as a memorable testament to their lightning-fast creativity during that memorable panel.

The official music video for "Billboard" was shot at the Sonido Perpetuo studio in Medellín, courtesy of Spotify. Serving as an ideal recording space for emerging talents, the studio continues the legacy of nurturing artists sparked by the remarkable success of Casa Spotify.

"Billboard" will be available on all music platforms starting from 7pm today, and it is slated to become yet another chartbuster for Ovy On the Drums and Blessd.

For the latest news and updates, follow @ovyonthedrums and @blessd on social media. This musical journey is one you won't want to miss.