Following the immense surge of attention surrounding Argentine rapper, singer, and songwriter Nicki Nicole's latest album project, ALMA, which has currently landed a spot on Spotify's Top 200 chart in 7 countries, she unveils the official music video for "8AM" featuring emerging Puerto Rican trap artist Young Miko. This infectious track serves as a plea for attention from a love interest, and the visually striking video, directed by Facu Ballve and starring both artists, perfectly complements Nicki's intimate and experimental 10-track project, which traverses a diverse musical landscape.
ALMA has already amassed over 147 million streams in its first week, solidifying Nicki as a "musical powerhouse" cosigned by Harper's Bazaar. The album seamlessly blends imaginative reggaeton beats, irresistible electro-pop elements, and velvety ballads, showcasing the versatile talents of the 22-year-old artist hailed as a "dexterous shape-shifting MC" by FADER, with a newfound sense of maturity and personal touch.
In ALMA, Nicki reveals how she experienced a transformative rebirth following a period of emotional turmoil. During the early stages of creating the album, she asked herself, "What can I learn from this?" The answer became evident in the music itself: “I started creating this album believing it would save me,” she shares. Serving as both a concept album and a deeply personal narrative, ALMA, which translates to "soul," delves into the intricate connection between spirit, heart, and mind.
Continuing the series of captivating visuals from her ALMA project, Nicki presents "DISPARA ***," a hip-hop-infused single that garnered over 5.3 million streams in its first week. This follows the introspective "NO voy a llorar :')," which The New York Times described as "a preemptively defensive breakup song" fusing Latin R&B with a touch of hyperpop allure. Additionally, her earlier collaboration with Spanish rapper RELS B, "qué le pasa conmigo?," explores the dynamics of relationship uncertainty.
As Nicki Nicole continues to push boundaries and captivate audiences with her bold artistry, the ALMA project showcases her evolution as an artist, earning critical acclaim and leaving an indelible mark on the music industry.