Nashy-Nashai, a 21-year-old rising star from Buenos Aires, has been named the winner of the first season of "LA FIRMA (THE SIGNING)," the first-ever Latin Urban music competition series on Netflix. The show featured global superstars Rauw Alejandro, Tainy, Yandel, Nicki Nicole, and entertainment mogul Lex Borrero as judges. Nashy-Nashai's prize for winning is an official record deal with NEON16, one of the most innovative and disruptive talent incubators in music.

Nashy-Nashai grew up in an urban neighborhood with her family of artists and is dedicated to being an actress and singer. Prior to competing on the show, she won a Hugo Award for musical theater for the musical play called "El Arrebato." She is currently back home in Argentina working on creating and writing new music with NEON16 executives Tainy and Borrero.

"Winning 'LA FIRMA' is a dream come true, and I'm beyond excited for what's ahead. I look forward to working with Lex and Tainy and the entire NEON16 team," said Nashy-Nashai. "I'm learning from the best in the business and can't wait for you to hear some of the new singles that we're planning on releasing soon."