If you weren’t there, you missed a front-row seat at one of Miami Beach’s most iconic celebrations. On December 5, 2024, the city paid tribute to the Pelican Hotel, marking its 30th anniversary by declaring the date officially as "Pelican Hotel Day." Yes, Ocean Drive finally gave a standing ovation to its most stylish tenant.

Under the luminous skies of Miami, this year’s ceremony felt more like a red carpet event than a municipal declaration. FAME Magazine had an exclusive front-row seat (naturally), where Commissioner Laura Dominguez delivered a speech that could rival any awards show monologue

"The Pelican Hotel has been a pillar of hospitality, style, and innovation since 1994. Under Renzo Rosso’s leadership, it has become a symbol of Miami Beach’s cultural significance, offering guests a distinctive experience while preserving history and evolving."

Applause, nods of approval, and maybe a few happy tears followed.

A Visionary with a Fashion Empire

Renzo Rosso, the man behind the magic, isn’t just the founder of Diesel; he’s also the driving force behind the OTB Group (Only The Brave). His portfolio? Oh, just a casual lineup of some of the most coveted names in fashion: Diesel, Maison Margiela, Jil Sander, Marni, and Viktor & Rolf. In case that wasn’t impressive enough, Rosso has also spearheaded the Pelican Hotel’s transformation into a boutique icon, blending luxury, sustainability, and timeless style.

Reflecting on the Pelican’s three-decade legacy, Rosso took the stage with a mix of humility and flair:
"When we first started, this place (Ocean Drive) had nothing. Everything inside each room is vintage."

His remarks struck a chord, not just with Ocean Drive locals but also with the jet-set crowd that has made the Pelican their Miami Beach HQ for decades.

Sustainable Luxury with Vintage Charm

Let’s talk about why this boutique hotel is more than a stylish address. Over three decades, the Pelican has seamlessly blended retro vibes with a forward-thinking approach to sustainability. From its unique themed rooms to its eco-conscious initiatives, the Pelican Hotel embodies what Miami Beach culture strives to be: cool, conscious, and unforgettable.

A Day for the History Books (and Social Media)

As the sun set on December 5, the celebration spilled into the night with a glamorous cocktail party. It was the perfect capstone for a day dedicated to honoring not just a building, but a legacy of bold design and exceptional hospitality.

“Pelican Hotel Day” is more than just a recognition; it’s a love letter to the vibrant spirit of Ocean Drive and a testament to what visionaries like Rosso can achieve when they take a chance on history.