Myke Towers and J Balvin have released the official music video for “CELOS,” from Towers' fourth studio album, LA VIDA ES UNA. The video, directed by Andy Hines and produced by Anca Productions, embodies the eerie and sharp feeling of the groundbreaking track through its intricate wardrobe arrangement and scenery choice, all while the two superstars confidently indulge in their forceful wordplay and perform through their verses.

Earlier this month, Towers celebrated his eighth #1 hit on Billboard's Latin Airplay chart, thanks to smash hits such as “Caramelo” with Ozuna and Karol G; “Bandido” alongside Juhn; and “La Nota” with Manuel Turizo and Rauw Alejandro. He also released a new remix of Daddy Yankee's 2004 global hit song, “Gasolina” (Safari Riot Remix), with high-energy Brazilian funk and Colombian elements, part of the original motion picture soundtrack to Fast X.

At the 2023 Latin American Music Awards, Towers performed his hit song “MI DROGA” and joined Puerto Rican superstar Justin Quiles’ performance of their power collaboration, “Whiskey y Coco.” LA VIDA ES UNA debuted in the Top 10 on Billboard's Top Latin Albums chart, with over 200 million all-time streams on Spotify alone. Additionally, power anthem “ULALA” alongside Daddy Yankee hit #1 on the Latin Airplay chart.