Grupo Frontera, the Norteño group, will be honored with a day named after them in Edinburg, Texas, called "Grupo Frontera Day" to recognize their significant impact on the community and the world with their music. The group recently performed their hit "Bebe Dame" with Fuerza Regida at the 35th edition of Premio Lo Nuestro, and their unique sound is captivating audiences worldwide, making waves in the music industry.

Grupo Frontera members, Adelaido Solís, Julian Peña Jr., Alberto Acosta, Carlos Zamora, Carlos Guerrero, and Juan Javier Cantu, will receive this special honor after achieving massive success in just one year. The group gained recognition on TikTok with their viral cover of "No Se Va," which led to "Bebe Dame" becoming their first #1 hit on Billboard's Hot Latin Songs chart. "Que Vuelvas" also topped the charts, reaching #1 on radio and #6 on Billboard's Latin Airplay chart. Grupo Frontera holds three positions on the Billboard Hot 100 and has over 20 million monthly listeners on Spotify.

The event will take place on Wednesday, March 1, 2023, at 7 pm, at 415 W. University Dr. in Edinburg, TX 78539.