Hey there, y'all! It's your favorite digital marketing expert, back at it again, this time with some spicy insights straight from the heart of entertainment's most exclusive circles. Let's talk about the latest buzz in the streaming world – the fourth season of "De Viaje Con Los Derbez," set to hit screens on ViX in the U.S. and Puerto Rico, and Prime Video globally. As someone who's no stranger to red carpets and brand activations, I've got a unique angle on this release that's both informative and, dare I say, a tad entertaining.

1. The Derbez Family's Wintry Adventure: The new season takes us to the frosty landscapes of Lapland, within the Arctic Circle. It's all about snow, ice, and a quest for Santa Claus. After their parody of Kubrick’s "The Shining," this journey promises to be nothing short of a riot.

2. Eugenio's Heartwarming Mission: Eugenio Derbez, as the loving father, is on a mission to relish the dwindling days of his youngest daughter Aitana's childhood. The season is not just about the antics in the snow but also about the warmth of family love during the holiday season.

3. The Series Format and Release: "De Viaje Con Los Derbez" is more than just a family trip – it's a comedy documentary series. The six half-hour episodes, plus a recap, will be released in stages, ensuring viewers stay hooked.

4. Behind the Scenes Magic: The series is brought to life by 3Pas Studios, in association with Lionsgate Television. It's a collaborative effort, with Eugenio Derbez, Ben Odell, and others as executive producers. Aislinn Derbez's production involvement adds a personal touch to the show.

5. ViX's Expanding Reach: ViX is making waves with over 75,000 hours of on-demand content and more than 100 streaming channels, all in Spanish. Their dual access model caters to a wide audience, ensuring everyone gets a taste of their favorite shows.

As a marketing and PR maven, I see "De Viaje Con Los Derbez" as more than just a TV series; it's a cultural phenomenon that reflects the evolving landscape of Spanish-language entertainment. The series blends humor, family values, and adventure, creating a unique experience for viewers.

Now, as someone who loves to crack a joke but keeps it classy, I won't spoil the fun by giving away too much. But let's just say, this season is a must-watch for those who enjoy a blend of laughter, heart, and a touch of holiday magic. And remember, folks, in the world of digital streaming, content is king, but the audience is the real emperor. Until next time, keep streaming and keep smiling!